What a historic vote revealed about our emotional relationship with Nature, work, money, and worth.
🇨🇭 Almost 10 years ago, 2016, Switzerland held a world-1st national referendum:
💬 Should all adults receive a Universal Basic Income (UBI)—unconditional, no strings attached?
💡 Everyone gets a basic allowance, no matter what you earn. No matter your job.
Result?
❌ 76.9% voted no
Even in one of the world’s wealthiest, securest democracies, nearly 4/5 people said: “Nope!”
So what really happened?
It wasn’t about inflation. Or budgets. Or laziness. It was about something deeper:
👉 A powerful emotional belief that money must be earned through work
🧠 "You don’t get something for nothing"
💼 "Only work creates worth"
💸 "No work = no pay"
Even people who supported the idea felt uneasy. As if receiving money without producing something violated a deep inner contract. Switzerland just happened to put it to a vote.
But this isn’t a Swiss story. 🌍 It’s global.
So, here’s the real question:
💡 What about all the value we create for the planet that isn’t paid?
These are all acts of stewardship. They reduce harm. They restore balance. They bring long-term value for everyone.
But in today’s economy?
⚠️ They often count for nothing
💥 Or worse—they’re actively disincentivised
Why?
Because a product or behaviour that harms people or the planet…
…can still dominate in market value, while those that care, protect, or sustain don’t.
🧾 In other words: the system rewards exploitation over stewardship.
🌀 The series ahead
In this 7-part series, we’ll explore:
It's not about rejecting money.
It’s about balance!
⏩ Up next: Money = Work = Worth: A Story We’ve All Inherited
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💬 And tell us below:
Have you ever felt like your ecological or social choices were invisible in the economy—despite being so valuable?
For a deeper look at how we can correct the mismatch between value and reward, see our Theory of Change framework.
Explore more about why nature is not a charity in this article on Nature as an Economic Imperative.
Have questions or want to share your thoughts? Contact us here.
Want to know more about our mission? Visit the About page to learn about My Drop In The Oceans.
Explore more stories and insights on our main Blog page.
We value your privacy. Read our full Privacy Policy.
For a deeper look at how we can correct the mismatch between value and reward, see our Theory of Change framework.
Explore more about why nature is not a charity in this article on Nature as an Economic Imperative.
Have questions or want to share your thoughts? Contact us here.
Want to know more about our mission? Visit the About page to learn about My Drop In The Oceans.
Explore more stories and insights on our main Blog page.
We value your privacy. Read our full Privacy Policy.